This Ramadan, Omar & Hana is collaborating with Islamic Relief USA (IRUSA) and Islamic Relief Malaysia (IRM) to launch their “Box of Kindness” campaign, together with the support of LaunchGood to serve the vulnerable children in Malaysia and across the globe. The collaboration with LaunchGood via Islamic Relief USA, a crowdfunding platform based in the United States, is to further spread the awareness of the campaign abroad.
“Box of Kindness with Omar & Hana” will be supporting IRUSA’s Ramadan Food Pack and IRM’s “Care4Hunger” programme by donating food packs throughout this Ramadan, and other projects that can benefit underprivileged children and families across the globe.
Chief Executive Officer of Digital Durian, Sinan Ismail believes that the video and the project as a whole can help instil hope among the community to serve the needy.
“I am confident that with the video that we plan to create, it will then instil hope and compassion among us to lend a helping hand especially to those in need,” said Sinan, positive about the collaboration made with IRUSA and IRM.
Through the partnership with IRUSA, there will be five packages $30, $40, $50, $60 and $70 focusing on different regions. With IRM, there will be three packages of donations, including one for Malaysia.
The “Box of Kindness with Omar & Hana” Campaign
Omar & Hana aims to inculcate good Islamic values among children and families. More significantly, Omar & Hana aims to promote compassion, respect, love and tolerance among young children and families.
The project will involve Omar & Hana creating a new animation that shows there are unfortunate children in the world and aim to inculcate the principle of helping others - especially the children in need. The Ramadan special, “Sufi’s Story - Never Alone” will be launched on YouTube a few days before Ramadan.
“Sufi’s Story - Never Alone”
Sufi’s story is a story that is often underrepresented. There are many children in the world who are orphans but yet, their story remains hidden. With this video, it is hoped parents would be able to discuss with their kids how unfortunate some children and families are. Simultaneously, it is hoped that the video will instil hope among us to give a helping hand, especially to those in need.
By the end of the video, there will be a call-to-action for parents to donate to underprivileged kids and families to Islamic Relief.
About Islamic Relief (IR)
Islamic Relief (IR) is an independent international humanitarian aid and development organisation. IR is headquartered in the United Kingdom and was founded in 1984. IR has served in more than 45 countries, assisting more than 120 million people. IR also has a fixed network in over 30 countries covering 100 branches worldwide. The scope of IR assistance covers emergency assistance, integrated sustainable development, disaster risk reduction and advocacy.
LaunchGood is a crowdfunding platform to help the Muslim community worldwide. LaunchGood went live in October 2013 in its first two years. To date, LaunchGood has funded $73 million USD. Recently, they managed to fund $2.7 million USD for the victims affected by the Christchurch shootings in New Zealand.
Those who are interested to make contributions, you can make donations to the following link: